While there is no way of determining precisely how much plastic ends up in the ocean each year, the Pew Charitable Trusts’s Preventing Ocean Plastics project said it is about 13 million metric tons — the equivalent of a garbage truck emptying into the ocean every minute.

“If you are an innovator, you are thinking: ‘Jackpot, let’s figure out how to collect, use and sell it’,” said Dune Ives, chief executive of Lonely Whale, an ocean conservancy foundation.

But that innovator certainly is thinking about consumer attitudes, too. “People of all ages care about the environment,” said Reginald Brack, a watch industry adviser and NPD Group’s former AAA luxury replica watches analyst. “But I think the younger luxury consumer is now expecting more than just company messaging. Zero carbon footprint, upcycling and a reduced waste goal are all great, but the consumer wants to know, what as a company are you actually doing?”

Among UK perfect fake watches brands, the response has been not only to incorporate ocean-bound and ocean plastic in 1:1 cheap replica watches, but also increase their use of other recycled and upcycled materials.

Best Swiss made Breitling copy watches, for example, has partnered with the sustainable surf brand Outerknown for three watches, the most recent — the high quality replica Breitling Superocean Heritage ’57 Outerknown Limited Edition watches — released in November 2020 ($5,225). Available in stainless steel or 18-karat red gold, the 42-millimeter super clone watches with Swiss movements includes a NATO strap made of Econyl yarn, created from recycled nylon waste including discarded or upcycled fishing nets.