UK Fake Patek Philippe’s Calatrava Pilot Travel Time, reference 5524

A few weeks before Baselworld this year, an email flopped into inbox that practically knocked us off our chairs. Patek Philipe replica watches, a firm that in its history had produced precisely two pilot’s watches, both prototypes from the 1930s, appeared to be launching its third: a GMT that, like recent models from Zenith, Longines and many others, evoked the sorts of wristwatches made for the pioneering days of early aviation. It bore no resemblance or relation to anything in 176 years of Patek Philippe greatness, including those two hour angle anomalies. What’s more, it had a pair of strange, hefty pushers attached awkwardly to its left flank – and Patek Philippe doesn’t do awkward. Just who the heck was pulling our leg?

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But, of course, no one was. The Patek Philippe Calatrava Pilot Travel Time 5524 was for real, and the brand was deadly serious about its exciting new baby. (Though it must be said that an accompanying press release proclaiming Patek’s role in “the conquest of the skies” suggested a hitherto unsuspected sense of humour in Geneva.)

Patek Philippe replica watches

It’s a measure of Patek Philippe’s unique reputation and influence that, once it was unveiled at Baselworld, the 5524 was the talk of the fair, drawing anger and bafflement, curiosity and – in some cases – intense admiration. And not just from Patek’s normal circle of true believers and interested followers. At Basel meetings with other brands, from the most hardcore avant-garde indies to the established powerhouses, the questions would come up: “Have you seen it? What do you think? What were they thinking? How dare they call it a Calatrava?”

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“They”, of course, can call any replica watches uk they like a Calatrava, and what they were thinking is fairly easy to calculate: Patek Philippe, more than any watch firm in the world, has devoted collectors who will fall over themselves to own something this unusual (by Patek standards) and unexpected.

We saw that with Patek’s 175th anniversary watches last year, which were by turns eccentric, opulent, whimsical and busy, led out by the baroque fireworks of the Grandmaster Chime superwatch. Twenty-five years previously, alongside Calibre 89 – the superwatch of its day – Patek had celebrated its 150th anniversary with a quite different collection: a 33mm officers watch, an even tinier jumping hour, a minute repeater that barely announced its presence. Those watches had set the tone of austere conservatism and hushed excellence for which modern Patek Philippe has generally been known. But times have changed, and so, it seems, has Patek Philippe. It’s being daring, trying out more off-beat ideas and causing a rumpus. Is that necessarily a bad thing?

On first sight, the 5524 is every bit the retro aviation piece, thanks to its muscular case (by Patek standards) and jumbo antique-style numerals. These sit against a dial that’s a deep, mysterious shade of mat grey-glue, of a kind that makes one think of the North Sea at its moodiest.

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And yes, the numerals share a likeness with those on Zenith’s Type 20 revival models, as plenty of people have commented. But such Art Deco typefaces were commonplace throughout the early days of wristwatches, especially in pilot’s TAG Heuer replica watches that were designed to be easy to read at a glance in any conditions, and Zenith is far from the only brand to have drawn on this look. Patek has also employed huge, sword-shaped hands that bear some resemblance to those of the 1930s hour angle pieces. The skeletonized white GMT hand is moved forwards and backwards around the dial by those two pushers.

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As with the Aquanaut Travel Time, which contains the same Calibre 324 S C FUS movement, there’s a sub-dial for the date at six o’clock, and day/night apertures for local and home time either side of the centre.

The watch is, by any standards, outstandingly made – of course it is. The movement is beyond reproach. The white gold case may be as muscular and “toolish” as any Patek has made (even without those two weird pushers), but its contours glow and glisten gorgeously – the quality of polishing is quite remarkable, as it is on the gold outlines of the numerals, and on the hands themselves.

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This is finishing the way Patek Philippe and maybe a tiny handful of other brands can pull it off, and the boldness of the design doesn’t half provide a grand canvas to show this off.

In that sense, in a rather glorious way, the Calatrava Pilot Travel Time answers the question: if Patek Philippe were to bring all its mastery, obsessive perfectionism and luxury values to bear on the most generic style of tool replica watch, what would be the result? It would and should be as dazzlingly, sensuously beautiful as this is.

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And yet. Perhaps sometimes the question of “what if” is better left unanswered. With a history as rich as Patek’s, to me it’s just bothersome that it felt the need to wade into waters so densely charted by others. For all that this watch makes grand art of generic tropes, they remain generic – and that’s something Patek Philippe has never been.

Moreover, I just can’t look beyond those ungainly pushers. While a pilot’s watch with a GMT function makes obvious sense, this watch also plays up the essential flaws – or let’s at least say stylistic restrictions – of Patek Philippe’s travel time system when used in a round watch. With the Aquanaut and the Nautilus GMT models (the 5164 and the 5990), the push pieces are cleverly integrated into the shape of the case. With Calatrava models like the long-defunct 5134 Travel Time or the current ladies’ version, the 7134, it’s just cumbersome.

In this case, it seems Patek’s designers have attempted to make a virtue of the problem, while (possibly) referencing the fact that a prominent style of crown is another traditional feature of a pilot’s fake Panerai watches (easier to use with flying gloves on).

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Which is all well and good, were these appendages for winding, in which case the fluting around them would make some sense. But they are not, and even the spacing between the pushers and their angle into the case seems inelegant. And then there’s that date display, which – from a pilot’s watch perspective – seems to be masquerading as a small seconds sub-dial, while intersecting the centre and obliterating the lower numerals. It makes me tense.

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It’s just very hard to know what to make of the Patek Philippe Calatrava Pilot Travel Time. Will this be a one-off, short-lived collector oddity, or will it hang around in the Breitling replica watches online catalogue for years to come? Will there be more like it, and other similarly bold moves into genres and styles not considered traditional Patek territory? For now, there’s no way of knowing. But one thing I keep thinking: imagine that gorgeous dial – sans date and GMT – in a simpler, more traditional Calatrava style. Now that would really be something.

The perfect recipe for a luxury replica watches uk boutique

Boutiques are opened, inaugurated, look identical… or not. Is there a recipe for commercial success? If so, everyone is still looking for it, but they’re all still using the same ingredients. Topreplica grills replica watchmaking industry leaders.

Boutique Richard Mille © Jerome Bryon

A boutique is a set of ingredients, the most important being colors, materials, atmosphere, layout, location, staff and products. The problem is that, like any (successful) recipe, each brand uses different proportions.

The illusion of a magic potion

Rationalists will therefore attempt to categorize the recipes by family: single-brand or multi-brand retailers, flagships, wholly owned boutiques, shops-in-shops. Alas, all that has to be revised depending on whether you are referring to entry-level or high-end (volume or value), and with different weightings depending on the country! In short, the recipe for the perfect boutique is as elusive as a castle ghost: everybody talks about it, but nobody has ever actually seen it.

Paradoxically, the only point of convergence is that sales are very rarely indexed on the appearance of a boutique. “Quite honestly, I had a huge retail space on Rue de la Paix refurbished, the work took a year, and I’m not sure it’ll ever pay for itself!” confesses a leading Rolex replica watchmaking/jewelry boss. If that’s the case, why commit to such excessive expense? “Sometimes you feel like profitability is a secondary issue,” ventures Laurent Picciotto of Chronopassion. “It’s as if it were a race for hegemony and a shining presence.”

The two key points of an effective boutique

Laurent Picciotto © Stephane de Bourgies

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Despite this, most CEOs agree on two essential points: the location and the boutique manager. “And above and beyond the location, the entrance is vital,” states a senior officer of the Swatch Group. “One day, we shifted the door of one of our boutiques by one meter, from one side of the street corner to the other. We lost 30% of our revenue. We no longer captured the East-West flow from the station.”

The boutique manager is the other key element. Each brand recognizes their central role in its own way.  They are the architects of the brand’s success: “They must know the concierges of all the hotels, be friends with key company directors, know the limo drivers, be in cahoots with tourist guides,” asserts the director of a large group. In his own way, Laurent Picciotto confirms the importance of his own role: “At an independent retailer, customers often come to see the manager.”

Taking the first step… through the door

But all the analyses are based on in-store customers. Alas, often the first step of making a sale is bringing the customers in. “In 20 years, we have seen a ‘bunkerization’ of luxury boutiques,” says Xavier Dietlin, the man behind many of their displays. “The direct relationship with the fake Omega watches customer has been broken, as opposed to Apple, for example. Anyone with fifteen minutes to spare and an Apple Store ahead will go in, for no reason and with nothing particular in mind. Just because it feels good; you’re free to browse and play with everything until you decide to stop playing and call on a sales advisor.”

Xavier Dietlin

The “open bar” atmosphere would thus appear to be the most promising. In-store events are evolving in the same way: exhibitions, meetings, openings and dinners are all commonly accepted as good ways to bring a boutique to life. However, they have some limitations: “By all means, sit a customer on a sofa and hand him a glass of Petrus,” says Laurent Picciotto with a smile, “but in the end, the sale will always take place in the same setting—three chairs around a table.” Pragmatic but realistic.

And tomorrow?

To cope with sluggish market conditions, the brands are trying to vary the proportions in their recipes. Digitizing boutiques? An idea that seems to have run its course. Plasma screens and iPads are scarce and have even been ejected from the most recent renovations. Why? Customers have them at home and consult the interactive content there.

The “lounge” aspect, however, is on the rise. In the latest Richard Mille boutique, there isn’t a single Cartier replica watches sale in the basement, but there are big sofas and a wine and cigar cellar. At Piaget, the second floor of the Geneva shop is dedicated to collector’s pieces. In both cases, the idea is the same: to prolong the famous “customer experience.” Or even spread it over several floors?

Bucherer Paris

This is the current trend, especially in London. Whereas the malls in Dubai sometimes offer more than 500 square meters on a single level in a display of their power, London prefers several levels to create multiple universes. In Paris, Bucherer is trying to combine both ideas: three floors, 2,200 square meters and more than 25 brands. Impressive, even though rumors from the City of Light imply that sales haven’t (yet) taken off.

Maybe we should head back over the English Channel to identify tomorrow’s ingredients for success. Holition, for example, offers customers the opportunity to test products via augmented reality window displays. Breitling replica,Tissot,TAG Heuer and Vuitton have already been won over. The investment is minimal: a CPU, a 3D software program, a webcam and paper bracelets. The recipes for success are often the simplest but the most creative.